Designing & Delivering the Political Brand Promise – Dr Manyo
Dr Joyce Manyo continues her conversation with EAMN on The Hot Seat where she speaks on Political Marketing in the context of Brand Promise – Designing and Delivering in developing democracies – The case study of Ghana covered in her thesis. The Host EAMN asked some very challenging questions on how Ghana’s democracy and politics equates to or will consolidate into the theories and concepts within her thesis.
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